061 JOURNALISM
Journalism is a fundamental knowledge of media theory and practice, everything you wanted to know about the modern communication world, its essence and structure. Journalism is not only the "fourth power", it is a thorough humanitarian training, skills of critical thinking, analysis, systematization of information and understanding of the processes of creating and disseminating information flows. Our graduates are specialists in journalism, publishing and editing, advertising and public relations, applied social and mass communications. They know everything about information and work in the largest media in Ukraine and the world, publishing houses, advertising agencies, PR companies, advertising and creative departments of large corporations.
The Department of Publishing and Editing trains specialists in the specialty 061 Journalism in the following educational programs:
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PUBLISHING AND EDITING
ADVERTISING AND PUBLIC RELATIONS |
Form of study: full-time, part-time
The educational program’s purpose is in-depth specialists’ training in journalism by forming the readiness to solve complex problems of publishing and printing in the social communications field, to conduct innovative activities based on a deep rethinking of existing and creating new holistic knowledge and communication behavior.
Students study the applied social and communication technologies; methods and techniques of collecting, processing, and disseminating information, media planning, professional norms and standards, and other special techniques to apply in the social communications field and narrow professional fields of social communication.
The educational program is based on well-known scientific principles considering the modern state of journalism’s development with a focus on current specializations, further professional and scientific career in the social communications field, publishing, and editing (general, theoretical, and applied) in publishing houses, media departments in television, radio, government, public, and commercial organizations.
The educational program "Publishing and Editing" provides students with the study of all features of the communication process, mastering various types of editing and information processing, the basic principles of media management and organizational requirements for the publishing business.
We train journalists, editors, media analysts, communication consultants, press attachés, radio and television announcers, editors and publishers.
As a result of mastering the educational program "Publishing and Editing" students gain knowledge, skills and abilities that will further help them:
- to organize own publishing houses and publishing organizations, advertising agencies, to develop the publishing program;
- create original layouts of printed and electronic publications;
- to carry out editorial analysis of different types of publications;
- write and edit texts for various media;
- creatively use the latest technologies in publishing and editing.
Students master the skills of working in Adobe InDesign, QuarkXPress, Adobe Illustrator, Adobe Acrobat, Adobe Reader, Adobe Photoshop, FTP client "FileZilla", Notepad ++, in Microsoft Office programs, etc. During their studies, students receive theoretical training and acquire practical skills in the technology of editing and correcting books, magazines, brochures and other printed products using the latest techniques of processing textual and illustrative information, theory and practice of publishing management.
Graduates work in publishing houses, editorial offices of printed and electronic publications, editorial and publishing departments of enterprises, information, advertising agencies, on radio and television, hold the positions of editor, senior editor, editor-in-chief, proofreader, journalist, head of editorial and publishing department of research institution , educational institution, etc.
ADVERTISING AND PUBLIC RELATIONS
Form of study: full-time, part-time
The educational and professional program “Advertising and Public Relations” trains specialists for dynamically and constantly developing advertising and communication services. All disciplines are adapted to the modern requirements of employers allowing future professionals to achieve a high level of professional competence and be competitive among other specialists in the field.
Professional training forms a specialist with a high level of professional competence. To this end, students are studying applied social and communication technologies; methods and techniques of collecting, processing, and disseminating information, media planning, professional norms and standards, and other special techniques for advertising and public relations.
The interactive learning components apple to the educational process, including presentations, business games, cases, workshops. The program’s implementation involves the involvement classes with practitioners, industry experts, representatives of employers. The educational program is partially harmonized with the other countries’ programs.
The educational program "Advertising and Public Relations" involves studying the basics of marketing communications and the basic principles of the advertising business, mastering all the features of PR-activities and media planning.
We train advertisers, creative directors, general PR specialists and consultants in all areas of public relations, copywriters, speechwriters.
A specialist who has mastered the educational program "Advertising and Public Relations" in accordance with the general and professional training is able to perform the following activities:
- advertising and information;
- advertising and management (managerial);
- organizational and advertising;
- marketing and advertising;
- information and creative;
- information and communication;
- information and management;
- information and management;
- expert communication.
Students master the skills of working in Adobe InDesign, QuarkXPress, Adobe Illustrator, Adobe Acrobat, Adobe Reader, Adobe Photoshop, FTP client "FileZilla", Notepad ++, in Microsoft Office programs, etc. During their studies, students learn to develop organizational and methodological recommendations for marketing research to prepare an advertising publication; work on the optimization of advertising technologies; develop an advertising product; to analyze technologies of advertising production, including printed and electronic editions; determine the conceptual basis for the development of advertising or public relations in the enterprise.
Graduates work in advertising and public relations departments and other non-governmental organizations.
For Applicants